HI THIRST,
With over 15 years experience working on global and local brands both agency and client side, I’m a well-rounded senior marketer with a strategic & creative focus.
I specialise in helping brands understand and participate in culture the right way, with a particular focus and experience with brands in sport, fashion, drinks, music and lifestyle.
Channel agnostic, with extensive experience in brand positioning to creative platforms, campaigns to social and digital content, insights to consumer research and sponsorship to cultural marketing.
I set up https://www.vivrant.co.uk/ where I regularly write about culture.
FREELANCE WORK
ASAHI SPORTS PARTNERSHIPS
Worked on the brand’s sports partnership strategy.
FOUR ROSES BOURBON
Worked on audience research and creative territories
MOTH & WOLF
Creative strat to launch the 1st whiskey inspired by a video game
BRAND SIDE
CHIVAS
Worked on the brand’s sports partnership strategy.
FOUR ROSES BOURBON
Worked on audience research and creative territories
agency SIDE
glenfiddich
Worked on the brand’s sports partnership strategy.
hendricks
Worked on audience research and creative territories
“Warren is a strategic thinker and branding expert. He’s creative and strong in culture and hugely passionate about marketing, entrepreneurship and leading edge brand and experiential activation. Great team player and very personable. Listens well and is empathetic and has high EQ. Well versed on navigating tricky briefs and organisational hierarchies and strong on digital and social as well as insights and analytics. If you need support on a project, call him!”
Fiona Curtin, Planning & Comms Director, Jameson
“I had the pleasure of having Warren as my strategic partner on a complex global piece of business. Warren’s breadth of knowledge and skills made him just as able to have deep strategic direction discussions about consumer profiles and brand messages with the CMO as it did understanding the creative nuance required to get content working in specific social channels. I recommend him to any brand or agency seeking cultural relevance understanding.”
Dan Hocking, Managing Consultant (Worked together at Leo Burnett)
“Warren was a valuable member of my team at Chivas, providing strategic and creative direction on a range of key projects including the Success is a Blend global campaign, which successfully launched in over 50 markets, through to growing our social media presence by developing richer and more engaging content.
His audience and cultural understanding were invaluable in the development of content across our Manchester United partnership, in addition to his involvement in developing the new Chivas brand positioning, providing key insights and direction on how we can win in culture.”
Martin Jaskolowski, Head of Advertising, Chivas Regal
"When it comes to strategy, I highly recommend Warren. He simplifies the complicated and gets to the core of branding. With a clear of understanding of his clients goals, he delivers effective brand strategy to inform effective and long lasting brand identities."
Dan Todd, Co-Founder & Creative Partner, Out of Nothing Studio