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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.warrendell.co.uk/about-me</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.warrendell.co.uk/contact</loc>
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    <lastmod>2026-02-19</lastmod>
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      <image:title>CONTACT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.warrendell.co.uk/sportsmarketingstrategy</loc>
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    <lastmod>2026-02-20</lastmod>
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      <image:title>STRATEGY PORTFOLIO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>STRATEGY PORTFOLIO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/3d0d32be-c4fd-401d-afb6-e172f87182c5/Guess-The-Goals-_-Hero-image.jpg</image:loc>
      <image:title>STRATEGY PORTFOLIO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/c578fc9c-7b71-4f6e-87a7-e05bc77f9023/h_00213972.original.jpg</image:loc>
      <image:title>STRATEGY PORTFOLIO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>STRATEGY PORTFOLIO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>STRATEGY PORTFOLIO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>STRATEGY PORTFOLIO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>STRATEGY PORTFOLIO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.warrendell.co.uk/hellothirst</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-06-26</lastmod>
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      <image:title>Thirst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Thirst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Thirst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thirst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Thirst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/b3a4ca8a-947f-4f31-8ce6-c02a4f8c37e1/258174_jamesonadscreenshot_901611_crop.jpeg</image:loc>
      <image:title>Thirst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Thirst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/0926589d-3848-419e-ad8c-bbd2b2224179/806172.jpg</image:loc>
      <image:title>Thirst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.warrendell.co.uk/my-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://www.warrendell.co.uk/my-work/new-balance-moscow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/5613573c-2dbf-49fb-969b-be7a264c0e7a/image-asset.jpeg</image:loc>
      <image:title>MY WORK - New Balance Make it to Moscow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/755de215-c383-4402-93b4-bd6e024aab12/newbalance.jpeg</image:loc>
      <image:title>MY WORK - New Balance Make it to Moscow</image:title>
      <image:caption>The Role I Played I led the content strategy and helped identify which football YouTubers we should partner with. Working with the creative team, I helped contribute towards the narrative of the docu-series and how we would rollout the content with a distribution plan across the New Balance, YouTuber and Goal platforms.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MY WORK - New Balance Make it to Moscow</image:title>
      <image:caption>The Impact The docu-series published over the month of the world cup reached 9 million fans across NB, Goal and the influencer platforms, securing a 5.6% engagement rate and a 9% follower growth. Won The Drum Marketing Awards in 2019 in the sports category.</image:caption>
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  <url>
    <loc>https://www.warrendell.co.uk/my-work/hyundai-team-wiggins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/ed9049d0-3dcb-4ad0-a9f0-39f274e73bf7/image-asset+%281%29.jpeg</image:loc>
      <image:title>MY WORK - Hyundai Team Wiggins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/dc527a00-2d94-4c18-8494-7889c3a0bba2/bradley_wiggins_car-1473240941370-6mafhcia7l7w-d3d21a8.jpeg</image:loc>
      <image:title>MY WORK - Hyundai Team Wiggins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.warrendell.co.uk/my-work/chivas-manchester-united-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/803d55db-9cdd-45b7-ba0f-729e5645cac9/MUFC-Y2-kV-1050x525.jpeg</image:loc>
      <image:title>MY WORK - Chivas x Manchester United Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/c9f8530c-ec43-46ae-9a88-5bb52a3a2144/chivas-man-utd-rise-as-one.jpeg</image:loc>
      <image:title>MY WORK - Chivas x Manchester United Partnership</image:title>
      <image:caption>The Challenge Announce the launch of Chivas becoming the official spirits partner of Manchester United and drive awareness with their global fanbase throughout the partnership. The Work Over 50 markets are activating the Manchester United partnership with ATL, digital and social assets as well as in-market activations. During the partnership to date we have launched 3 limited edition products including a rare 50 year old whisky to celebrate the club's anniversary of the 1968 European Cup win - sold for over £20K at auction.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MY WORK - Chivas x Manchester United Partnership - The Role I Played</image:title>
      <image:caption>I helped launch the partnership, creating the partnership strategy focusing on building authentic connections with the global fan base, with a particular focus on Africa and Asian markets. This included the rollout plan as well as assisting in production of the launch film. In year 2 I led the production of shooting the new season key visuals with supporting motion content for social and digital OOH. I also played a key role in the development, production and distribution of the “What Makes Us United?” content series, which had current players and legends talking about the set of characteristics that make Manchester United of the world’s most successful clubs.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MY WORK - Chivas x Manchester United Partnership - The Impact</image:title>
      <image:caption>In year 1 the partnership generated over 900 million impressions and by year 2, partnership content created generated above average engagement for branded content on the MUFC social platforms. The content series “What Makes Us United?” generated 1.6 million views and exceeded the club’s average view rate benchmark by 62%. A partnership study showed the effectiveness of the partnership with increases in awareness and brand recall. The product launches of 13YO, Icon 50 and Ultis 20 were some of the most successful in recent launches.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.warrendell.co.uk/my-work/adidas-crazyfast-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/13305f4a-c10f-44ef-aec2-c7eed2ce4dcc/adi_XCF_Speed-Pays-1.jpeg</image:loc>
      <image:title>MY WORK - adidas: CrazyFast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/3db79474-3b9b-44f4-bd43-a6b244c2ac7d/adi_XCF_Speed-Pays-2.jpeg</image:loc>
      <image:title>MY WORK - adidas: CrazyFast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/6d210bf8-f2b0-4e2f-9701-e3093c075ffd/adi_XCF_Speed-Pays-3.jpeg</image:loc>
      <image:title>MY WORK - adidas: CrazyFast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/be69b895-cc90-4dfc-8404-6729158d2e16/adi_XCF_Speed-Pays-9.jpeg</image:loc>
      <image:title>MY WORK - adidas: CrazyFast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.warrendell.co.uk/my-work/mobil1-brand-platform</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/b1896bdf-a41c-4b4a-82f3-8601b719c0ac/1718197252564.jpeg</image:loc>
      <image:title>MY WORK - Mobil 1 Brand Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/14242335-0043-416f-816d-9bd37796db33/181364_Exxon_ORBR_Max-World-Champion_4x5_Mobil-1.jpg</image:loc>
      <image:title>MY WORK - Mobil 1 Brand Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/909a21b4-e645-496f-884a-f0ae2150835d/Mobil-1_Spain_Max-Win_4x5.jpg</image:loc>
      <image:title>MY WORK - Mobil 1 Brand Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.warrendell.co.uk/my-work/coca-cola-epl-guess-the-goals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/2b22071a-7223-4f5a-bd4b-5f9af0dceabb/Guess-The-Goal-KV.webp</image:loc>
      <image:title>MY WORK - Coca-Cola x EPL: Guess the Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/3d0d32be-c4fd-401d-afb6-e172f87182c5/Guess-The-Goals-_-Hero-image.jpg</image:loc>
      <image:title>MY WORK - Coca-Cola x EPL: Guess the Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.warrendell.co.uk/my-work/lloyds-british-cycling</loc>
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      <image:title>MY WORK - Lloyds x British Cycling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/94ac4644-a702-4f3c-8a78-2f2014eec527/EK_01916_2.jpg</image:loc>
      <image:title>MY WORK - Lloyds x British Cycling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>MY WORK - Smartwater x EPL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bae1055947b32a349080a7/36cfafb5-5bae-4059-9ca4-c25906bbe347/smartwater_top_tier_h.webp</image:loc>
      <image:title>MY WORK - Smartwater x EPL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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